About CreditCares — Kolkata's Loan Consultancy Since 2012
CreditCares is a loan consultancy based in Kolkata, West Bengal, specialising in high-value secured lending — Loan Against Property, Business Loans, Commercial Property Finance, Overdraft and Cash Credit facilities, and CIBIL/CMR advisory for MSMEs.
Who We Are (No Fluff, Facts First)
We are not a bank. We are not an aggregator portal. We are a dedicated advisory firm that works directly with business owners, self-employed professionals, and property holders to structure, position, and place loan applications with the right lender at the right terms.
Founded in 2012 at our office in Ultadanga, Bidhannagar Road, Kolkata — we started with a small team, two phones, and a clear conviction: most loan rejections happen not because the borrower is undeserving, but because the application was structured incorrectly, submitted to the wrong lender, or sent in without the right preparation. Thirteen years later, that belief still drives how we work.
What We Have Built Since 2012
The numbers that matter:
| Metric | How much |
|---|---|
| Years of active operation | 13+ years (est. 2012) |
| Bank and NBFC partners | 50+ across India |
| Google reviews (5-star) | 500+ |
| Justdial reviews | 850+ |
| YouTube subscribers (financial education) | 13,000+ |
| Clients served | 10,000+ |
| Loan ticket range handled | ₹10 Lakh to ₹10 Crore+ |
We are partnered with SBI, HDFC Bank, ICICI Bank, Bank of Baroda, Axis Bank, and 45+ additional banks and NBFCs — which means when we work on your file, we match your profile to the lender who is most likely to approve it at the best available rate. We don't push a file to the nearest branch and hope. We build a case, choose the lender, and drive the process.
What We Actually Do — and What We Don't
CreditCares specialises in two categories:
1. Mortgage and property-backed loans:
- Loan Against Property (LAP) — residential and commercial
- Loan Against Property for business expansion or debt consolidation
- Commercial Property Purchase Loans
- Home Loans (selected profiles)
- Balance Transfer from high-interest lenders
2. Business and MSME credit:
- Business Loans (secured and unsecured)
- Cash Credit and Overdraft facilities
- Working Capital Loans
- Machinery and Equipment Finance
- MSME/CGTMSE-backed loans
- Hospital and Healthcare Infrastructure Finance
- CIBIL MSME Rank (CMR) assessment and improvement advisory
What we do not do: We don't handle personal loans, car loans, or education loans. We don't work with profiles where the paperwork is being fabricated or the credit history is being misrepresented. And we don't charge clients upfront fees — our income is the DSA commission from the lender, paid only on successful disbursement.
If your requirement is outside these categories, we'll tell you plainly rather than take on a case we're not the right fit for.
Honest Position on Loan Advisory:
Most borrowers who come to us have already tried a bank directly — and either been rejected, received a low sanction, or been given a rate they couldn't negotiate down. The gap between "what the bank's rate card shows" and "what a well-positioned borrower actually receives" is real. We work with high loan volumes across multiple lenders, which gives us negotiating leverage that a single borrower applying independently doesn't have. That's where our value is. Not in processing paperwork — in building the case that earns the best available terms.
Our Geography — Where We Serve
Our primary market is West Bengal, with deep operational experience across the following business hubs:
| Area | Why it matters for lending |
|---|---|
| Kolkata (Ultadanga, Salt Lake, Dalhousie, Burrabazar) | Our home base. IT services, trading, wholesale, and corporate borrowers. |
| Howrah | Engineering units, foundries, light manufacturing — machinery finance and secured working capital are the dominant needs. |
| Durgapur / Asansol | Steel, heavy engineering, industrial capacity expansion — high-ticket term loans and project finance. |
| Siliguri | Trading and logistics hub for North Bengal and the North-East corridor — seasonal working capital and LAP. |
| North & South 24 Parganas | Mixed MSME, healthcare, and real estate profiles — Swasthya Sathi-adjacent healthcare finance and property-backed loans. |
We also handle mandates from business owners across India where the property or business is in a location our bank partners can service — typically metros and Tier 1/2 cities.
Why CreditCares — What Clients Say
The reviews below are from Google, Justdial, and Trustpilot — we've summarised the recurring themes rather than reproduce individual quotes:
- Transparency on charges: "They don't charge a single penny from you" appears in reviews across platforms. We confirm: we earn our fee from the bank on disbursement. No upfront processing charges to CreditCares.
- Honest pre-assessment: Multiple reviews mention being told clearly what was possible and what wasn't before the application was filed — a review said: "They gave me complete financial advice before I even submitted anything." That is by design. We don't send a file we haven't assessed.
- Rescue of previously rejected applications: A significant share of our clients come to us after a rejection elsewhere. Identifying why a file was rejected — documentation gap, wrong lender, CIBIL/CMR issue, property title problem — and fixing it before re-applying is one of our most consistent strengths.
Our Approach to CIBIL and Credit Advisory
Most loan agencies in Kolkata treat the CIBIL score as a fixed fact they can't influence. We treat it as a variable that can be improved — and in many cases, should be improved before an application is filed, not after a rejection.
We assess both the borrower's personal CIBIL score and the company's CIBIL MSME Rank (CMR) — the business credit metric that banks use alongside the personal score when evaluating MSME loan applications. A CMR of 1–3 opens the best rates and fastest approvals. A CMR above 6 can result in rejection even when the personal score looks fine.
We identify the specific factors pulling a score or rank down, advise on correction where possible, and — where the issue is structural — select lenders who can work with the current profile without requiring a full credit recovery cycle first.
Financial Education — Why We Run a YouTube Channel
Since 2012, we've watched business owners make expensive loan decisions — not because they were careless, but because nobody explained how the system actually worked. How a flat rate differs from a reducing balance rate. What "settled" on a CIBIL report does to your next application. Why multiple simultaneous loan enquiries lower your score.
To address this gap, we launched our YouTube Channel which has grown to over 13,000 subscribers. We share transparent, step-by-step credit strategies to empower borrowers to make informed decisions.